Goodbye Eras Ultra (Indycals rebranding)

[indycals]

After more than 20 years the time has come for an Indycals rebrand.

Eras Ultra has been my logo font from the beginning, but the branding was clunky and outdated. Jeff Stapleton from Tech Spec Designs developed a new logo for me last summer but I held off due to the number of pre-printed envelopes and embroidered apparel I have/had. But it's getting time to order more envelopes so now was the time to pull the switch. Most of you have seen Jeff's work, he does the profile drawings of the Indy winning cars and he also designed a new logo for Helio Castroneves incorporating his fourth win and fence climbing. I still have a few months worth of envelopes to go through but everything else is being switched over to the new, cleaner branding. The website has already been updated. 

[russd]

Michael,
Will you have a decal sheet with indycals decals? I’m thinking we need to do some car models with indycals as the primary sponsor.
Rusty

[INDY22IAM]

That would look great on a side pod of a 2022 Indy 500 car. I can see it going into turn one already.

[schix5150]

I would totally add that sticker to my garage cabinet!

[baddad5]

Sweeeeeeeeet Michael!!!!!!

[Patrick]

Looks great Michael!!

-Patrick

[indy]

The new logo is very nice looking. Your continual reinvestment in the hobby and your brand is great to see.

Does that mean a new tie for the Victory Banquet?

Jordan

[Art Laski]

I like the new look, Michael. Especially when it's on a package I get in the mail!

-Art